On our way to two centuries of history

From 1840 to the present, six family generations have contributed in making Simón Coll what it is today. We have invested more than 175 years of our love for chocolate, our efforts, our research and innovation. Throughout we have remained true to our roots and to the passion of those who founded the company in Sant Sadurní d’Anoia, Barcelona, from where we continue to write our history.

HistoryHistory

Casa Simón, at the bottom of the square, with white awning. Year 1950. 

1910-1940

THE FIRST CHOCOLATE FACTORY

Despite the difficulties presented by the Spanish Civil War in the latter part of this period, these three decades saw a progressive mechanisation of the chocolate-making process. This began in a space adjacent to the artisan workshop, where moulding, refining and conching machines were installed.

History
History

Left photo: Mixer or stone mill where the cocoa was ground and refined, and where the other ingredients to make chocolate were mixed. This mechanisation enabled a much greater variety and quantity of superior quality products to be made. It was from this point that we start to see the emergence of the first Simon Coll chocolate factory.  All of this enabled the expansion of the SIMÓN brand beyond the original client base of the shop in Sant Sadurní. Right photo: Workers of Casa Simón making chocolate, 1960.

1950 - 1960

FIRST ADVERTISING CAMPAIGNS. NATIONAL COMMERCIAL EXPANSION.

Miquel Coll was simultaneously a pastisseur, and a chocolatier. He was passionate and strived for excellence in both activities. Miquel chose to make a high-quality chocolate, working with the right ingredients and machinery to achieve the characteristically fine texture for which he became known.

In this period the first advertising and promotional campaigns were launched through radio adverts and the release of albums with collectable cards. During this period, the distribution network was developed until it encompassed all of Spain.

1972

CHOCOLATE AMATLLER BARCELONA IS ACQUIRED BY SIMÓN COLL, S.A.

In 1972, Xavier Coll, son of Miquel and fifth generation of the family, took over the management of the company and acquired the emblematic Chocolate Amatller brand. Created in 1797 by Gabriel Amatller, this had been a leading brand in Catalonia and throughout Spain through the late 19th and early 20th centuries.

Chocolate Amatller, the firm that Gabriel Amatller had founded in the old Barcelona quarter of Santa Maria del Mar, has been ever-present in the market since its inception more than 220 years ago.

HistoryHistory

1982

MARKET GROWTH THROUGH SPECIALISATION AND R&D

It was a period of global turbulence, due in part to the worldwide oil crisis of 1973. At the same time the competition from international brands entering the Spanish market grew ever stronger. In this difficult environment, Xavier decided to focus on innovation and differentiation.

With the introduction of robotics, Simón Coll managed to create differentiated products on an industrial scale, all the while maintaining our particular, emblematic style.

History
History

Chocolate traditions

In order to differentiate Simón Coll from its competitors, Xavier Coll identified segments in the chocolate market where Simón Coll could stand out. A key range of products among others were the seasonal chocolates, particularly for Christmas and Easter.
(spinning line for  Simón Coll Easter eggs)

1991

SIMÓN COLL BEGINS TO EXPORT

Simon Coll shifted the focus to international markets, beginning to export in 1991. Today we export 25% of our total production, both the Simon Coll and Amatller brands now export to more than 30 countries worldwide. In the photo from left to right: an extract from a Czech sales catalogue, a page from Wallpaper Magazine (UK), an advert which ran in Japanese department stores.

History

2012

THE SIMÓN COLL VISITORS CENTRE – THE ESPAI XOCOLATA, OPENS ITS DOORS

The Espai Xocolata opened its doors on 4th October 2012 following 8 years developing the project. I grew from a desire to promote the brand, cocoa and chocolate culture. The Espai Xocolata is our main voice in the market – it is a haven for chocolate-lovers.

2014

NEW SHOP AT CASA AMATLLER – BARCELONA

In 2014, the Casa Amatller, of 41 Passeig de Gràcia, opened its doors to the public. The Casa Amatller was the result of a project by architect Puig i Cadafalch and was once home to the Amatller family. The tour of the house focuses on the first floor where they lived, which has been perfectly preserved and restored.

HistoryHistory

2018

AROMATIC CACAO FACTORY

In 2018 Simón Coll launches Casa Simón Aromatic Cacao Factory in the same place where Simón Mestres had started the first chocolate workshop 180 years before. Its purpose is to create aromatic-cacao-based chocolates using artisan traditional methods, preserving as much as possible the cocoa’s original aroma. The small-batch craft chocolates are sold exclusively at Casa Simón shop, and online.