In 1972 Chocolates Simón Coll acquired the Chocolate Amatller brand. Founded in 1797 near Santa María del Mar, in the Born district of Barcelona, this historic brand is closely linked to the history of the city. At the time, the brand was threatened with disappearance. This would certainly have been a great loss. Ever since its founding in Barcelona in 1797, Amatller chocolate had built a reputation for quality and prestige comparable only to that of the great pioneer brands in the world of chocolate.
Old engraving of the Chocolate Amatller factory. Cut-out advertising card Chocolates Amatller with children drinking hot chocolate. 1890.
Rediscover a treasure
“What attracted us right from the start in the Amatller brand was its beautyful graphics and fascinating history, and that prompted us, years later, to relaunch it to the market, recovering its old designs and building on our experience as processors to develop formulas to suit the new gourmet chocolate consumer.”
Maria Coll
The guarantee of master chocolatiers
The experience of Simón Coll as a manufacturer has not only managed to give continuity to the traditional products of Chocolates Amatller, but has also given the brand access to the technology and experience needed to evolve and grow, with products of great added value. Since then Simón Coll has designed the future the brand deserves, adding new and attractive offerings which are always true to the original Amatller spirit.
Incomparable graphical and historical background
In this way the resurgence of Chocolate Amatller has made today’s public aware of the exquisite specialities that bear witness to the impressive visual heritage of this 200-year-old brand. The artistic side of the Chocolates Amatller brand has always been remarkable; throughout its history, the brand has featured graphic communication materials by the most outstanding exponents of each artistic tendency. See, for example, the most emblematic poster artist of the Art Noveau, the Czech Alphonse Mucha, as well as a large number of artists associated with Modernism or the later Catalonian Noucentisme.
Advertising poster. Alphonse Mucha 1900
Advertising poster. Rafael de Penagos 1914
Advertising poster. José Triadó 1914
Making ordinary days special
Chocolate is a pleasure for the senses, and this has a special meaning with Chocolate Amatller. Its careful presentations are the prelude to an exquisite taste and personality, with the power to turn an ordinary day into a special one. This is why Amatller is one of the brands chosen when someone wishes to give, or enjoy, a small pleasure.
Chocolate Amatller advertising poster
Chocolate Amatller advertising poster
Chocolate Amatller advertising poster. Alphonse Mucha 1900
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